WISeKey and MyScreen today announced their partnership on integrating WISeKey electronic identity technologies with MyScreen's unique patent-pending mobile advertising technology platform, defining a new standard in the delivery of high-quality, personalized and secure advertisements, offers and transaction capability to mobile phones.
MyScreen subscribers can use this joint MyScreen-WISeKey privacy enhancing solution to securely opt-in to receive advertisements, credits, coupons and transaction offers.
"Our collaboration with WISeKey will result in a range of exciting and innovative technologies that protect the identity and security of our subscribers, while providing them with unique benefits and offers," said Raghu Kilambi, Chief Financial Officer and Director of MyScreen.
The WISeKey solution uses digital identities to enhance access security, secure communications, and enable trusted transactions, making them safer, more accessible, and friendly for end users. The digital certified identities reduce identity fraud and offer the same ease and security in the mobile world as in the physical world.
"This collaboration with MyScreen has the potential to become a de-facto standard for secure mobile advertising and mobile transactions," said Carlos Moreira, Chairman and CEO of WISeKey.
About:
MyScreen: http://www.myscreen.com
WISeKey: http://www.wisekey.com
Contact:
Daniel Ybarra
Tel.: +41/22/594-30-00
E-mail: dybarra@wisekey.com