Website launched about POPAI DS Reference Guide to Digital Signage - the first global, qualitative digital signage research

Last opportunity to participate

Krefeld, Washington D.C.November 23 (PROTEXT/ots) - POPAI, the GlobalAssociation for Marketing at-Retail, is conducting an in-depth, independentsurvey of the globaldigital signage market at POP / POI (Point of Purchase/ Point of Interest), seen among the global media industry as the nextmulti-billion Dollar blockbuster medium of the future. The research isbeing carried out by one of the leading market research institutes inEurope, using a thorough four-stage process to collect data from over 1000insiders and experts from all continents. Extensive background informationand details on how to pre-order a copy of the report (500++ pages,professional cloth binding), due to be published around the year’s end, arenow available at the multi-language site http://www.PopaiDS.org. Educationand POPAI-member versions are available. There is a 10 per cent early-orderrebate for all orders made and paid for by Dec 31 2007.

This digital signage survey differs in four ways from the myriad of otherresearch reports:

(1) Global survey with an integrated method and approach

(2) Qualitative research of all stakeholder groups around digital media

(3) Vendor and lobby-independent

(4) Resulting in a 500++ page reference book about Digital Signage

Participants in the online survey and personal in-depth interviews arerepresentatives from industry, retailers, market, media and providers. Topics covered include the local, regional and global market situation aswell as their market perspective, perceptions and potential, stakeholders’options, current programs, concepts, media sales, project-management &research, content, technology and business models.

Research is still ongoing; the cut off date for recording your views isshort to be due. If you wish to see the methodology of the researchquestions, log on to the multi-language site:http://www.GlobalDigitalSignageResearch.org. Here you can take theopportunity to participate in the first truly global and independentdigital signage research program.

Fabian Keller, Vice President Digital Signage, POPAI, comments, “This isthe first time we all will get a real understanding of the uprising globaldigital media industry. I believe that digital media is on the cusp ofsomething amazing and we are keen to stay at the cutting edge. Thisresearch will provide insights into the market that have never been seenbefore and the report will be an essential tool for anyoneplanning/observing/operating Digital Signage. The first resultpresentations we conducted in New York, Sydney, Moscow and Zurich have ledto amazing feedbacks. Without the deep understanding of consumers, brandsand the global retail market that Dr. Stephan Telschow and his teamprovided, we would never have been able to get where we are right now.”

Participate now at http://www.GlobalDigitalSignageResearch.org

Pre-order a copy of the final report at http://www.PopaiDS.org

For more information, or to speak to Fabian Keller or Dr. Stephan Telschow,please contact:

Nicolas Loose, GIM, Tel: +49(6221)8328-511, n.loose@g-i-m.com.

About POPAI, the Global Association for Marketing at-Retail

POPAI is the only non-profit association serving the global marketingat-retail industry. POPAI was founded in 1936 and has offices in over 19countries. For additional information about POPAI and the research, pleasecontact: Fabian Keller, Vice President Digital Signage,fabiankeller@popai.de or visit http://www.popai.com.

About GIM, the Gesellschaft fuer Innovative Marktforschung mbH

GIM - Gesellschaft für Innovative Marktforschung - counts among the leadingindependent market research institutes with a qualitative focus on Germany.GIM’s network is global spanning with coverage in all continents. For GIM,understanding consumers takes center stage. For more information on GIM andGIM POS, please contact: Dr. Stephan Telschow, s.telschow@g-i-m.com orvisit http://www.g-i-m.com.

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